When sending a campaign, you are able to use a number of custom tags and filters.
Most common tags are listed below:
Tag
Required
[UNSUBSCRIBE_URL]
YES
[COMPANY_FULL_ADDRESS]
YES
[UPDATE_PROFILE_URL]
NO
[WEB_VERSION_URL]
NO
[CAMPAIGN_URL]
NO
[LIST_NAME]
NO
[LIST_SUBJECT]
NO
[LIST_DESCRIPTION]
NO
[LIST_FROM_NAME]
NO
[CURRENT_YEAR]
NO
[CURRENT_MONTH]
NO
[CURRENT_DAY]
NO
[CURRENT_DATE]
NO
[COMPANY_NAME]
NO
[COMPANY_ADDRE...
The CAN-SPAM Act sets the rules for commercial emails, ensuring transparency, user rights, and ethical marketing practices. If your business sends promotional emails, understanding and following these regulations is crucial to avoid penalties and maintain trust.
Key Compliance Requirements
✅ No misleading headers – Your "From," "To," and "Reply-To" must be accurate.
✅ No deceptive subject lines – Subject lines must reflect the content of the email.
✅ Identify as an ad – Clearly disclose that t...