CAN-SPAM Act: A Compliance Guide for Businesses
The CAN-SPAM Act sets the rules for commercial emails, ensuring transparency, user rights, and ethical marketing practices. If your business sends promotional emails, understanding and following these regulations is crucial to avoid penalties and maintain trust.
Key Compliance Requirements
✅ No misleading headers – Your "From," "To," and "Reply-To" must be accurate.
✅ No deceptive subject lines – Subject lines must reflect the content of the email.
✅ Identify as an ad – Clearly disclose that the message is promotional.
✅ Include your business address – A valid postal address is mandatory.
✅ Opt-out mechanism – Provide a clear, easy way for recipients to unsubscribe.
✅ Honor opt-outs promptly – Process requests within 10 business days.
✅ Monitor third-party marketing – You’re responsible for compliance even if using an email marketing service.
Why Compliance Matters for IIRF Ranking?
At IIRF Ranking, we prioritize ethical communication in all our email campaigns. Whether you're receiving education rankings, career insights, or academic updates, we ensure that our emails follow legal and industry best practices.
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